Why Lifeboat

Lifeboat focuses on bringing emerging technologies to market and we are dedicated to delivering top-notch customer service and support, as caring for our customers is what we do best. We continue to raise the bar to ensure our customers benefit from new opportunities and that they are getting the highest quality of both personal and professional attention. Every call receives the same outstanding service, ensuring our customers receive the satisfaction they deserve.

It is our passion and desire for what we do that enables us to deliver on our three core promises – speed, accuracy, and reliability. It is these three core traits that set us apart from our competition and that help us drive results for both vendor and reseller partners.




technology vendor partners


choice for emerging vendors


in revenue in 2018

Lifeboat Advantages

  • We consistently and proactively introduce new emerging technologies to our partners
  • We create greater value for both our vendor customers and reseller partners versus other distributors
  • We increase partner revenue by supporting partners with sales, marketing and technical enablement
  • We increase partners bottom lines time with accurate, reliable and fast service

Executive Management Team

Dale Foster

Chief Executive Officer

Charles Bass

Vice President of Business Development

Tim Popovich

Vice President of Sales, North America

Michelle Boers

Country Manager, Canada

Lifeboat Locations

United States – East Coast
4 Industrial Way West
3rd Floor
Eatontown, NJ 07724
United States – West Coast
1910 S Stapley Dr
Suite 221
Mesa, AZ 85204
2010 Winston Park Drive
Suite 200,
Oakville, ON L6H 5R7, Canada
EMEA (Europe, Middle East, Africa)
Arena Boulevard 61
1101 DL Amsterdam

Lifeboat Press/Media Contact Information

Email: media@lifeboatdistribution.com

WSTG - NASDAQ-listed

Lifeboat is a subsidiary of Wayside Technology Group, Inc.

Wayside is a public company (NASDAQ-listed).

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Lifeboat Distribution
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